In the world of Internet marketing, the grey area that exists between Internet marketer and writer has practically disappeared. Google is clearly favouring quality content from skilled writers who know how to engage visitors and increase the value of each visit to a web page. This is of great benefit to anyone who is intent on promoting a good business online because it takes the low budget cheaters/spammers out of the market place. The only competition now is from other websites who have quality content and build solid relationships.
No One Man Bands
Just like the guy who had a drum on his back, cymbals on his knees and a harmonica in his mouth who was never going to produce a chart topping instrumental, Internet marketing can be viewed in much the same way. You do not employ a plumber to fit your bathroom and then ask him to wire up your electricity supply. It is the same with writing. Writers should write and marketers should market. Of course, employing a team to take care of your website promotion is a different matter. Traditionally, writers are great at researching subjects and relaying information in the tone required by the intended audience. Anyone who has written for their own site knows how difficult it is to get things right for their audience. Web content is a very specialist area that takes time and experience to perfect and the idea that there is a book in everyone may be true, but not everyone is skilled enough to pen one.
The Marketing Side of the Team
This is where search engine magic really kicks in. Armed with the best writing money can buy, there are high-ranking websites out there that are clambering over themselves to provide consistent quality work for their visitors. Poorly written submissions are rejected time and time again, but the promise of high quality text that has been written by industry professionals is too valuable to refuse. This is where the marketers use their professional writers to their advantage. In the past, a one-man operation could have put together a few paragraphs and distribute articles across lots of article directories with questionable submission standards and?et Voil??a link building campaign was born. Now links must come from reputable websites to be worth anything in terms of off-site SEO. It is imperative to choose both specialist writers and people who have knowledge of Internet marketing.
Mastering the Arts
There was a time, not so long ago when people considered writing an art. The Internet went through a dark period when anyone who was trying to find information about a subject would look in several places in order to find the best result. There is still a backlog of rubbish floating around the Internet, but the main results on the first page of Google are generally good. If you want an example of this, do a search on Google for information something by typing ?information on??, anything at all and then on the left of the search results where it says Web, images, Maps, Videos etc. Select the option for blogs. You may need to click on more. If you read the quality of some of those blogs, you will be amazed at the low quality of writing. Yet, before pressing blogs the results that appear at the top of Google?s results will invariably be a page with a high ratio of text. This is because Google understands that you are looking for information. The same thing happens when you replace ?Information on?? with ?The best?? This time, you will most likely see reviews of the search term item at the top of your search engine results page (SERP).
The Easy Route to Success with Search Engines
The easy route to success is the one that involves a little hard work and knowledge and lots of time. If time is something you don?t have lots of, you will need to employ a professional writer to fill your pages with text and to create great text for a link building campaign. When you consider how much rubbish is still around that is plain to see when you search for blogs, it?s easy to see why there are great opportunities for those who invest in their business.
There are specialists in?blogger outreach?who are helping savvy website owners beat the competition. It?s only a matter of time before there is a two tiered internet system and you should make sure your website is on the right tier.
Article by Danielle
I'm a social media junkie and professional freelance writer living in small town Manitoba, Canada. I drink a lot of coffee and love my computer (named Garcia after Penelope Garcia from Criminal Minds - the ultimate girl geek!), my kids, my husband, and my cats. In 10 years I hope to be that crazy lady travelling across Canada and the States with her three cats and her loving hubby. :) If you're interested in my professional services please visit my professional writer's site to find out more about my services or check out some testimonials from some of my clients.
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