Monday, August 5, 2013

Surface Pro Price Drop - Business Insider

microsoft surface pro

Steve Kovach, Business Insider

The Surface Pro.

?

Microsoft knocked off $100 from its top-of-the-line tablet, the Surface Pro, this weekend. The hybrid tablet/PC now starts at $899 for the model with 128 GB of storage.

We first spotted the price drop on The Verge.

The news comes a few weeks after Microsoft cut the price of its cheaper Surface RT tablet, which competes with the iPad, from $500 to $350.

But that wasn't the end of Microsoft's recent Surface woes.

The company was forced to take a $900 million writedown on the Surface RT due to unsold inventory. Later, it was revealed that Microsoft's entire Surface business only generated $853 million in revenue for the company. Compare that to the $25 billion in revenue Apple brought in from its iPad business during the same period.

This could also be a sign that Microsoft is gearing up to launch a new generation of Surface tablets that run on Intel's new "Haswell" processors. Those processors are very powerful and allow incredible battery life.

Source: http://www.businessinsider.com/surface-pro-price-drop-2013-8

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