Thursday, April 12, 2012

YouTube Live Turns One: Adds Pay-Per-View And Real-Time Analytics

youtube_live_avengersYouTube Live, Google's live streaming platform, celebrated its first birthday over the weekend. To mark this event, YouTube is adding a number of new features to Live today. Most of these (new production software, improved publishing flows and real-time analytics) are mostly of interest to video producers. The most important new feature, though, is the addition of pay-per-view as a monetization option for all publishers. Until now, pay-per-view was only an option for select publishers who worked directly with Google.

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